Built for good. Built to matter.
We were forged in Detroit. Seven generations ago. This is a story of how a company can make a difference when values take the lead. Trust. Integrity. Character. Doing what is right. Words with great meaning that don’t seem to mean anything anymore. And yet – through hard work and responsible action it is those very values that are at the heart of what customers and employees and communities are searching for.
As Tom Friedman, columnist for the New York Times, wrote recently, “In a flat world where everyone has access to everything, values matter more than ever.”
This is a story, our story, of building something that matters.